Client: NuArx Inc.
Date: August, 2016 – May 2019
Link: nuarxinc.com
Type: Branding, Copywriting, Graphic Design
Starting in 2016, I began working with NuArx Inc. to help them create an image, message, and design for their brand. This included developing a slogan to communicate a distinct message to potential customers, redesigning their website, and developing all new marketing materials.
Over the course of almost 3 years, I designed several campaigns and helped expand the NuArx brand to new and existing customers including Wendy’s, Burger King, Jimmy Johns, Polo Loco, Smoothie King, Popeye’s Chicken and Little Caesars among many others. My work with NuArx was part of a small team. Reporting to the EVP of Marketing, I directed all communication around the implementation of best practices and personally developed marketing materials, branding initiatives, social media campaigns, video campaigns and cross-market promotional executables.
The Startup Game
The Challenge
Branding a company is never easy. After facing the common barriers of a newly emerging business, I lead the design of all branding initiatives utilizing graphic design, website design, and video production. This included researching the competition and bring our company message to the forefront. Working with an excellent team, I lead the development of all materials resulting in unified branding and messaging.
Starting from Up
The Work
Working to develop original content, I focused on creating a company slogan and new branding for each marketing material. I also updated each piece with new designs, universally utilized icons, and specific branding through the creation of a unified style guide.
The End Game
Website Design
In 2018, I designed and created the entire NuArx +90 page website. This project was geared towards a reboot of the company image following an acquisition of a large portion of the existing business. I worked towards bringing the content to the customer in an engaging way that deferred from the previous brand and style. Not only was this a success, we were able to improve organic traffic and decrease bounce rates by nearly 30% within a 60 days launch.