Client: JumpQ Mobile App
Date: September, 2014 – Present
Link: getjumpq.com
Type: Branding, Copywriting, Graphic Design
Starting in 2014, I began working with the founders of JumpQ Mobile App to help them create an image, message, and design for their brand.
Over the course of 12 months, I designed several campaigns to help bring their product to market. This work included marketing strategy design, copywriting, graphic design, and video production and editing.
The Startup Game
The Challenge
Bringing a new product to market is never easy. New barriers in beta-testing turn into additional expenses and marketing can commonly take a backseat to product development. Thankfully, I was able to develop all materials in-house, and execute detailed marketing plans through researched strategies.
Starting from Up
The Work
Working to develop original content, I focused the primary campaign of JumpQ to grab the attention of the audience, while teasing at the content. We geared this advertisement to the “mobile generation,” consisting predominately of millennials in college and just out of college.
The End Game
The Results
JumpQ was able to secure two rounds of funding to help bring the product to the United States and Canada. In just over a month, JumpQ had signed three beta locations in Canada and had gained extensive interest from the Windsor community in the form of web traffic. The United States market will be released in late 2016.