My Background
Design
Click on over to my portfolio if you haven't already. I have worked with both start-ups and multi-million dollar companies on ground up graphic design work
Creative Copywriting
I have completed several ground-up campaigns geared towards several areas. I recommend you check them out and see if I am a good fit for you!
Marketing
Not only have I negotiated deals with magazines, academic journals, but I have lead effective creative campaigns across several fields. I have a strong grasp of what to employ when and how to elevate a brand.
ShortPoint Inc.
Nov 2021 - PresentChief Marketing Officer
Leading the growth and development of all marketing strategy through design to execution. My work with ShortPoint is directed towards improving website traffic, conversions, campaign effectiveness and brand awareness.
A&D Technology
May 2019 - Nov 2021Director of Marketing | Global
Developing a road-map of best practices for global marketing, branding, and web development with an emphasis on the utilization of UX and Analytics to drive ROI. My direction leads the implementation of digital marketing strategies and branding across A&D subsidiaries in 12 countries and 20 offices with revenues approaching $1 billion U.S. As a full-stack creative developer, I have lead the development of the entire A&D website, all print and digital collateral, video, trade-show displays, email marketing campaigns, social media directives, and branding initiatives.
NuArx, Inc.
June 2018 - May 2019Associate Creative Director
Leading the full stack creative development of all print and digital advertising campaigns and collateral. Specifically, this work has included the complete development of the NuArx website, SEO, UX, UI, Video creation, messaging, branding initiatives and B2B marketing. Our clients include Little Caesars, Smoothy King, Jimmy Johns, Burger King, Wendy’s, Five Guys Burgers and Fries, Del Taco, Pollo Campero, and Cinnabon, among many others.
NuArx, Inc.
August 2016 - June 2018Creative Marketing Manager
Reporting to the Vice President of Marketing, I lead the creative direction of all web development, SEO, print & digital marketing materials, and user-interface design for web technologies. My work has included the ground-up development of a new website, print and digital collateral, company-wide branding, and search engine marketing. So far my efforts have been utilized to market SaaS and PCI securities products to our exceptionally wide customer base.
JumpQ - Mobile Application
September 2014 - August 2017Marketing Manager
Created and implemented the development of digital advertising initiatives, print marketing materials, and sales support materials. Managed a student marketing team for extending brand outreach and consumer footprint. Worked with developers to improve the user interface, security features, functionality and aesthetics. Lead the Development of cross-platform marketing initiatives through the use of interactive video and social networking. The implementation of our 2015 marketing campaigns resulted in two levels of funding from the Canadian government, including monetary compensation for bringing JumpQ to the United States in 2016.
The University of Michigan - Ann Arbor
2008 - 2011Bachelor’s degree in English
Grants / Scholarships (Phi Theta Kappa, MI-Grant) Mentored Applied Linguistics/Creative Writing Focus
Skills
These aren’t real percentages. I mean, who is doing this calculation? If it’s listed here, it’s because I’m an expert. I’ve been in the field of marketing, specifically in B2B SaaS for over 12 years. I’ve helped many businesses define brands and stand out, working to increase MoM and YoY. I foster a positive work environment, where I care about my employees and their well being. I know that sounds cliche and a weird thing to note on a personal website. It’s because I’m serious. Positive and happy teams produce the best work and stay the longest. Hand me a soapbox, I can speak to that forever.