SideWays Comedy

Copywriting, Graphic Design, Video


Client:SideWays Comedy/ BrianRandenTV

Date: September, 2009 – October 2011

Link: brianrandentv.com

Type: Script Writing, Production, Acting

In late 2008, BrianRandenTV was formed by Brian McShane, Randen Syjut and Joel Johnson. With the creation of a few videos they were gaining popularity and extensive youtube viewership. I, joined the team as the head writer to develop content for the station and provide some acting support.

Over the course of a couple years, BrianRandenTV became a YouTube partner, receiving pays-per-play and full commercial ad support. The videos I personally wrote, have resulted in over a million plays with BrianRandenTV, and over 2.5 million plays across several stations.

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Viral Video Creation

iPhone FaceTime


As the iPhone FaceTime option came onto market, so did a string of commercials noting the convenience of this new option. Together with the crew at BrianRandenTV, we created a series of viral videos surrounding this marketing campaign. 

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Viral Video Creation

smirnoff ice


Surrounding the largest viral marketing campaign in the past decade, I wrote and directed a video capitalizing on the movement of Bros Icing Bros. This video became the largest watched video surrounding this phenomenon and was recognized by ABC National News, Comedy Central and made a Top Ten List for the year on the Huffington Post.  (http://goo.gl/UIgsbc)

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Viral Video Creation

Axe Body Spray


Starting in 2009, Axe began an advertising campaign that showed how men could use their spray and be irresistible to women. Playing on the other side, I wrote a script investigating what would happen if attracting women wasn’t what you were looking for? This video became extremely viral, gaining nearly 200,000 views.