New Product Launch
The Challenge
Re-branding the industry leader in point-of-care CT was not a downward battle. With the launch of the first new product in several years, Xoran was looking for a unique look, while sticking to the overall image of the existing company.
Rebranding
I created several new marketing materials aimed at a clean - cutting edge look that would demand attention.
Messaging
Instead of sticking to the traditional taglines Xoran has used to umbrella all their products, I aimed at creating a unique message to compliment the new look of this multi-million dollar medical giant.
Delivery
Not only has the rebranding been met with significant praise and acknowledgment from peers in the medical community, it has challenged the company to inspect their aging image.
Gatefold Brochure Teaser
The Teaser
Developed as a marketing support material for the launch of MiniCAT IQ in 2016, the gatefold teaser was designed to draw the audience in while only hinting at some of the features of the new product.
Full Brochure
The Insight
The premier marketing collateral for MiniCAT IQ. I designed this brochure to speak to the benefits of the machine and the importance of this innovative technology. This marketing material will be first utilized at COSM 2016 (an ENT trade show in Chicago).
Client:Xoran Technologies
Date:28 January, 2016
Link:xorantech.com
Type:Marketing, Branding, Graphic Design
Working with Xoran Technologies on the MiniCAT IQ project has been outstanding. Not only have I been lucky enough to work beside a talented group of programers and engineers, I have learned an exceptional amount working under the Director of Marketing, Rachel Gajda.