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  • Scott Daniel Lysz

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Welcome to the æther


If you’re done playing with that cool scroll visual element, below is a bit more about me. It’s just a quick summary of my skills, aptitudes, talents, adroitness, as well my ability to accurately employ synonyms.  Scroll on.

My Background


  • ShortPoint Inc.

    Nov 2021 - Present

    Chief Marketing Officer

    Leading the growth and development of all marketing strategy through design to execution. My work with ShortPoint is directed towards improving website traffic, conversions, campaign effectiveness and brand awareness.

  • A&D Technology

    May 2019 - Nov 2021

    Director of Marketing | Global

    Developing a road-map of best practices for global marketing, branding, and web development with an emphasis on the utilization of UX and Analytics to drive ROI. My direction leads the implementation of digital marketing strategies and branding across A&D subsidiaries in 12 countries and 20 offices with revenues approaching $1 billion U.S. As a full-stack creative developer, I have lead the development of the entire A&D website, all print and digital collateral, video, trade-show displays, email marketing campaigns, social media directives, and branding initiatives.

  • NuArx, Inc.

    June 2018 - May 2019

    Associate Creative Director

    Leading the full stack creative development of all print and digital advertising campaigns and collateral. Specifically, this work has included the complete development of the NuArx website, SEO, UX, UI, Video creation, messaging, branding initiatives and B2B marketing. Our clients include Little Caesars, Smoothy King, Jimmy Johns, Burger King, Wendy’s, Five Guys Burgers and Fries, Del Taco, Pollo Campero, and Cinnabon, among many others.

  • NuArx, Inc.

    August 2016 - June 2018

    Creative Marketing Manager

    Reporting to the Vice President of Marketing, I lead the creative direction of all web development, SEO, print & digital marketing materials, and user-interface design for web technologies. My work has included the ground-up development of a new website, print and digital collateral, company-wide branding, and search engine marketing. So far my efforts have been utilized to market SaaS and PCI securities products to our exceptionally wide customer base.

  • JumpQ - Mobile Application

    September 2014 - August 2017

    Marketing Manager

    Created and implemented the development of digital advertising initiatives, print marketing materials, and sales support materials. Managed a student marketing team for extending brand outreach and consumer footprint. Worked with developers to improve the user interface, security features, functionality and aesthetics. Lead the Development of cross-platform marketing initiatives through the use of interactive video and social networking. The implementation of our 2015 marketing campaigns resulted in two levels of funding from the Canadian government, including monetary compensation for bringing JumpQ to the United States in 2016.

  • The University of Michigan - Ann Arbor

    2008 - 2011

    Bachelor’s degree in English

    Grants / Scholarships (Phi Theta Kappa, MI-Grant) Mentored Applied Linguistics/Creative Writing Focus

Skills


Search Engine Optimization95%
Marketing Strategy98%
Digital Marketing98%
Technical Writing89%
Data Driven Publishing87%

Contact Me


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